Is your business branded?
Corporate branding is more than a logo. It’s the result of a road map crafted to guide your marketing creatives as they make the best possible impression on your target audience. Where do you find such a road map? It all starts with a Creative Brief.
How does one write a Creative Brief? Here is one of my favorite sayings: ”Once you know the questions—the answers come easy.” It’s hard to be objective where your own business is concerned. If you don’t know what questions to ask yourself, it’s hard to move forward. So to assist you with marketing momentum, I offer my Creative Brief questionnaire as a tool to help gather your thoughts. You will receive a FREE PDF document with your responses to prepare for the day you are ready to take that next big marketing step. My questionnaire asks simple questions that you should already know about your business but perhaps have never put into writing.
Please note that my FREE questionnaire will not write an actual final draft creative brief or produce a logo—but once you’ve completed the form you will have a lot of useful information pulled together into one document that can be used for a final design brief, write a request for proposal or scope of work document for your in-house designer, freelancer or agency of your choice. Keep in mind a Creative Brief is only the beginning of the design phase—but many businesses overlook this step and it shows in their weak marketing message.
Your thoughtful responses to the PCGS Creative Brief questionnaire will help remove doubt and assumptions about your goals for a marketing message. They serve as valuable elements in building a solid Creative Brief which will point your designers in the direction of success.
Do I hope you’ll consider PCGS? Of course! But do yourself a favor and put my questionnaire to use. You have nothing to loose. Whether you choose to use my services or not—I hope you will give each question serious consideration. The price is right—FREE! What’s not to love?