Creative Brief

The Free PCGS Creative Brief Questionnaire for Corporate Branding or Logo

It’s important that your time is well spent here. I make no apologies for the many required fields, but the hard questions are important. Whether or not you retain my services I will supply you with a FREE PDF copy of this design brief for your records.

This Brief is Requested By…
This first section will identify you, the target company that needs branding and your role in this marketing process.
Your Name*
FirstLast
Your Title*
Your Email*
Your Phone*
Do you represent the following company or are you an agency or broker?*
- Company Representative
- Agency/Broker
If you represent an agency or are a broker and you do NOT represent the company that may use PCGS services, please identify your business name and billing address in the form fields that will subsequently appear.
Agency/Broker Company Name*
Agency/Broker Company Address*
Street AddressAddress Line 2CityStateZip Code
Company Name*
Please provide the name of the company that is targeted for branding or a corporate identity logo.
Company Address*
Street AddressAddress Line 2CityStateZip Code

Your Review Committee…
Please list everyone who will involved in the decision making process for this project. If your review committee is yet to be determined, select 1 for the “Number of People Involved in Review” and put your contact information in the fields.
The Number of People Involved in Review*
Member #1: Name*
FirstLast
Member #1: Title*
Member #1: Email*
Member #2: Name*
FirstLast
Member #2: Title*
Member #2: Email*
Member #3: Name*
FirstLast
Member #3: Title*
Member #3: Email*
Member #4: Name*
FirstLast
Member #4: Title*
Member #4: Email*

Company Details
Please share company details here. You will find specific project goals will be in the next section.
Company Description*
Please share a brief description of what you do, who you do it for and why you do it. Itemize a list of goods or services you produce. Please include achievements, awards or recognition your company may have accomplished. Any details that make your company distinctive or unique.
Company Mission Statement
Please share your current marketing message. Please include your corporate business and marketing goals.
Company History*
Some companies have stories to tell about their heritage. If this applies to yours and you think it will be helpful—please share your company history.
Company Messaging and Tone*
Please describe your current corporate message and the tone in which it has been communicated. Please include any goals for changes or modification if desired.
Your Competitors*
Please list corporate competitors or products and services that compete with yours.
How is Your Company Unique?*
What makes you stand out and rise above your competitors?

Your Project
Here we discuss the project at hand.
Corporate or Specific Project Branding?*
- Corporate Branding (In general)
- Product or Service Branding (Specific)
Does your company need a corporate branding identity or do you have a new product or service that needs to be showcased? How you answer this question will determine what information this form will request from you next…
Corporate Target Audience*
The Locale, Age, Income, Education, Family Dynamic, Profession, Interests of your audience. What message or image do you think will appeal to your audience?
Please describe the audience you hope to influence with your message.
Product or Service Target Audience*
Please describe the target audience you hope to influence as they consider purchasing your product or service. Describe the Locale, Age, Income, Education, Family Dynamic, Profession, Interests of your audience. What message or image do you think will appeal to your audience?
Please describe the audience you hope to influence with your message.
Product or Service Description*
Please describe the product or service you need to highlight.
Is this project considered an update or a new project?*
- Update project
- New project
If Update: What would you like to change or keep?*
What about your previous art or marketing message do you think works well enough to justify keeping it or only updating and not go with all new branding? Please share your insights. What works? What doesn’t work?
If New: Share your goals*
Preferences or ideas?
Do you have any suggestions, concepts, messaging, significant word associations, colors or preferences that you would like your creative to explore during the design process?
Anything else?
Did we miss any details that you think might be important to the process? Please include them.
Examples of Previous Logo Art
You may want to share a previously published style guide or most recent logo art, fonts used. you can upload them here.

Creative Brief

The Free PCGS Creative Brief Questionnaire for Corporate Branding or Logo

Step 1 of 5

This Brief is Requested By…

Your Review Committee…

Company Details

Your Project

The “Doing Business” Details

Thank you!

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